Design

South are a design studio that transform brands and businesses through innovative ideas, strong relationships and well-crafted design. They partner with organisations to align their objectives and transform their brand experiences to engage with their clients. A full-service design studio working in the fields of brand identity and visual communication, South’s emphasis is on producing thoughtful, conceptually driven work that comes from a close understanding of their clients and their audience. They seek to deliver ideas that not only resonate with people, but endure. Studio South founder Sam Southwell has a keen interest and focus on designing for culture and place. Inspired by all aspects of local community, he is proud to be helping reshape New Zealand’s design fabric through his award-winning work with some of New Zealand’s biggest property companies. Sam is a professional member of The Designers Institute of New Zealand.